2 Degrees Freedom Limited was founded in 2002, as an independent specialist marketing and research consultancy, providing the diamond and diamond jewellery industry with the tools and resources to help meet the challenges of this rapidly changing industry.

What sets us apart?

The 2 Degrees Freedom team, brings together a unique set of skills and experience, directly applicable to the diamond and diamond jewellery industry today.

Global industry knowledge

  • Over 30 years of experience working in and with the diamond industry
  • Almost 25 years as executives with De Beers' Diamond Trading Company.

Consumer and consumer market understanding – extensive knowledge and first hand experience of:

  • All the major consumer markets (USA , Japan, India, China, UK, Italy, Gulf States …)
  • Most of the smaller consumer markets ( South Korea, Canada, Thailand, Singapore, France, Spain, Germany, Brazil, Mexico …)
  • Developing & ‘to be developed' consumer markets (South America, Vietnam …)

Relevant fields of expertise:

  • Marketing
  • Branding
  • Research

Employing our wealth of global industry knowledge and expertise – to the benefit of the diamond industry – identifying, developing and implementing effective marketing and business strategies.

To understand more about how we can share our knowledge and experience with you, to directly benefit your company contact us today: