"The customer's perspective is the only one that truly counts and as such the real power in the diamond industry is that of the customer "


If you have difficulty answering these, or similar, questions then we may be able to help you.


History suggests that as many as 9 out of 10 new products fail. Genuine customer insight can significantly reduce that risk of failure.

2 Degrees Freedom specialise in the delivery of actionable strategy based on meaningful customer insights, propelling your product (brand) offering directly to the customers' attention. Our objectivity and unique perspective, combined with extensive industry experience, will add crucial insight to your business.

Don't delay! Call today for a free consultation.

For a no obligation exploratory discussion call Richard Farrell on

+44 (0) 7771 948 208


or email at richard.farrell@2-df.com


2 Degrees Freedom is an independent international marketing and research consultancy that specialises in the delivery of business and marketing solutions to the global diamond and jewellery industry.